NHTSA Complaint #11483132 — 2013 KIA SPORTAGE

KIA needs to notify its customers that they have RECALL's, not CAMPAIGNS. It was unfortunately bad timing for me that when the letter from Kia arrived, announcing a “Campaign”, not a recall, that I was preparing to have another open heart surgery and a “campaign” just didn’t seem important. My business has campaigns all the time, marketing campaigns. If one of my product lines has a problem with a product that could impact safety or performance, they have a RECALL. I realize that I will never get reimbursed for the money I had to spend for a new engine, and when my credit card bill arrives in the next week or two, I will have to get a short term loan to pay for it. Because you did send a letter. But it was for a CAMPAIGN, not a RECALL. Even with my impending surgery a RECALL letter would have been put on my refrigerator or somewhere so that when I got out of the hospital I could have taken care of it. But it was a F’ing campaign!!! I’ll never stop telling people that with Kia, they don’t have RECALL’s I guess it is a bad word. Kia has Campaigns, that is why my engine wasn’t replaced when the letter came because it said CAMPAIGN. How many other consumers don't give the attention they should to a letter that arrives staying there is a "Campaign". It should say RECALL, like it does in Canada where my sister lives.