NHTSA Complaint #11661243 — 2017 TOYOTA PRIUS PRIME

Background Toyota has received reports of paint peeling on certain vehicles with the original factory-applied Blizzard Pearl or Super White paint colors. These reports indicate that vehicles with these specific paint colors, applied during the vehicle manufacturing process, may experience paint peeling on exterior metal body panels. Although the original factory paint is covered by Toyota’s New Vehicle Limited Warranty for 3 years or 36,000 miles (whichever comes first), we at Toyota care about the customers’ ownership experience. Toyota is providing coverage for repairs related to the condition described above. The following information is provided to inform you and your staff of the program notification schedule and your degree of involvement. Customer Support Program Coverage Details This Customer Support Program provides coverage for involved vehicles with the original factory Blizzard Pearl or Super White paint. The covered condition may occur when sunlight over time degrades the adhesion between the factory-applied paint primer coat layer and the base metal electrodeposition layer causing the paint to peel from the metal body panel. If the condition is verified, the specific panel affected will be repainted. · The Primary Coverage will be offered until December 11, 2022, regardless of mileage. · After the Primary Coverage, the Secondary Coverage is applicable for 10 years from the date of first use, regardless of mileage. My vehicle is a 2017 Toyota Prius prime with Blizzard pearl 070 paint and I am experiencing terrible paint chipping. My hood, roof, and A Pilars are starting to rust. When I tried speaking to Toyota dealerships and corporate about this issue they refused to help and said there's nothing they can do because my vin doesn't match the recall. The fact that this same paint code is showing such wear despite my vehicle being newer that the recalled vehicles should automatically make me a candidate for a paint replacement on the damaged areas.