NHTSA Complaint #11586576 — 2023 BMW X1

BMW has a voice assistant "BMW Assistant" which I have turned off. I verified the setting through a call today with Kingsley of the BMW Genius hotline, 844-443-6487. The problem I am experiencing is that although turned off, the Assistant keeps trying to turn itself on by asking permission which I am driving. One has to either press a button or repeatedly speak to it to try and stop its message. Not only irritating, but it happens during turn by turn navigation and causes distracted driving., I came close to having a collision a couple of times when this happened. Note that Kingsley confirmed that it would continue to occur in the future at random times and there is no way to turn it off. I am assuming at this time it is just a way to try and collect more information to sell. If the Assistant tried to do this when the car is started and stationary, while still irritating, there would be no distracted driving. this a a problem waiting to happen. [XXX] INFORMATION REDACTED PURSUANT TO THE FREEDOM OF INFORMATION ACT (FOIA), 5 U.S.C. 552(B)(6)