NHTSA Complaint #11548173 — 2023 KIA FORTE

New 2023 Kia Forte LXS (barely 1020 miles) steering wheel feels stiffer and steering the car becomes challenging when driving at or above 45 mph with lane-assist feature set to 'Warning only'. Vehicle starts to steer away (wander) automatically. This issue is subtle when driving at lower speed such as 20 -30 mph. Passengers in the back seat felt unsafe including the driver at the time of this occurrence. I emailed the dealer twice but didn't hear back for 2-3 weeks. Then I called dealer to vent out the frustration over the issue then they asked me to visit the Service center for inspection of the problem. Right from the beginning, service dept. was in denial of such an issue after test driving the car. In the first visit, they checked the wheel alignment which was OKAY. In the second visit, they sent me back saying no appointments were available. In third appointment the technician turned blind-spot feature to 'warning only' and sent me back. So far these visits or appointments were atleast a week or more apart. I drove the vehicle again with the damn features off such as Blind-Spot, Lane-assist still the issue persists with steering wheel being felt stiffer at higher speed and softer or loose at lower speed. I have another car, the steering wheel of which remains softer when driving at 50 mph or more however the new 2023 Kia Forte does not.