NHTSA Complaint #10463352 — 2007 BMW 328I

RED INDICATOR FOR ELECTRONIC STEERING WHEEL LOCK MALFUNCTION. CAR FAILED TO START UNLESS MULTIPLE ATTEMPTS TO UNLOCK COLUMN BY INSERTING AND REMOVING KEY. DEALER SAYS THE COLUMN NEEDS TO BE REPLACED, AND THE CAR REPROGRAMMED TO "ACCEPT" THE NEW COLUMN. THE CAR IS COVERED UNDER A CPO WARRANTY, SO THE PARTS WILL BE COVERED, BUT THE "REPROGRAMMING" IS NOT. AN INTERNET SEARCH FOR "BMW ELECTRIC STEERING WHEEL LOCK MALFUNCTION" RETURNS MULTIPLE INSTANCES OF THE FAILURE MODE. IN SOME CASES MULTIPLE TIMES PER VEHICLE. PLEASE HELP US! BMW IS IGNORING THE ISSUE OR KICKING-THE-CAN DOWN THE ROAD UNTIL THE VEHICLE IS OUT OF WARRANTY. *TR