2004 BMW 3 SERIES Seats Problems

THE HEATING ELEMENT ON MY 2004 BMW X3 CAUGHT ON FIRE WHILE I WAS DRIVING. I DON'T USE IT OFTEN, BUT HAD NOTICED A HOT SMELL WHEN I DID USE IT AND THAT IT WOULD BE TOO WARM IN THE LUMBAR AND HIP REGION. THE FIRE ACTUALLY BURNED ABOUT A DIME SIZE HOLE IN THE DRIVER SIDE LEFT SEAT PANEL (UNDER THE THIGH). AFTER READING OF MANY OTHERS HAVING THE SAME OR WORSE EXPERIENCES, I AM GLAD I IMMEDIATELY SHUT IF OFF, ALTHOUGH IT STILL BURNED ALL THE WAY THROUGH THE LEATHER. PLEASE ADVISE ME OF NEXT STEPS I SHOULD TAKE. I HAVE SHUT OFF THE HEATER AND WILL NO LONGER USE IT. WITH SO MANY COMPLAINTS, I WOULD THINK THIS WOULD RESULT IN A RECALL. THANKS FOR YOUR ADVICE. *TR

NO IN PASSENGER SEAT WHEN STARTING THE CAR AND THE PASSENGER AIR BAG LAMP WAS ILLUMINATED ON DASHBOARD. TURNED CAR OFF AND THEN BACK ON AND THE LIGHT WAS OFF. WENT ABOUT 15 FEET AND THE LIGHT CAME BACK ON. TURNS ON AND OFF WITH OR WITHOUT ANYONE IN THE SEAT. BMW REPRESENTATIVE STATED RECALL ID# 81074 DID NOT RELATE TO MY VIN. *TR