NHTSA Complaint #11477416 — 2021 KIA FORTE

My main issue is concerning a critical design flaw that has been found due to a social media challenge called the Kia Challenge where people are able to start up and steal a Kia after only using a USB cord adapter (found near the key start on the steering wheel) without needing a key. This has caused a concerning increase in the theft of Kias across the country which has also affected my insurance rates. After repeatedly trying to contact Kia for two days on August 2nd and August 3rd, I was finally able to get in contact with customer service concerning the recent issue with Kias (model years of 2011 to 2021 with manual key start steering wheels) that are being stolen by just using a USB cord to turn on the car without a key. After waiting on hold for an hour, the customer service agent was extremely rude and uncaring about my concerns as my area is also being affected by these recent car thefts. My insurance rates have also gone up due to the overall riskiness of owning these cars and their likelihood of being stolen because it has a key start for the engine. After doing research on the information available to me, I found out that Kia higher-ups approved measures to cut the costs by not including automobile immobilizers that have been the industry standard for a little over 20s years. It makes no sense that my older 2018 model Camry has industry standard parts but my 2021 Kia Forte does not. I am highly aggravated that I am stuck having to pay for a vehicle that has a higher likelihood of being stolen all because the company wanted to save a few dollars and not include immobilizers on their cars until the 2022 models. I am highly upset that Kia, their reps, and dealers have displayed an abhorrent lack of concern in trying to fix this issue as this prevents me from having to go to important job sites for work. This issue needs to be resolved as soon as possible. Link to story https://www.insider.com/tiktok-kia-challenge-using-usb-cables-to-steal-cars-2022-7